Data & Analytics Disclosure

1. Introduction

At The Liver Awareness Foundation (“LAF”), we are committed to protecting your privacy and being transparent about how we collect and use data through our website, liverawareness.org. This Data & Analytics Disclosure explains what types of data we collect, how we analyze it, and how we use these insights to improve our services and your experience.

2. Data We Collect

We collect data through various tools and technologies to better understand how users interact with our website. This includes:

• Usage Data: Information such as IP address, browser type, device information, pages visited, time spent on pages, click patterns, and navigation paths.
  
  
• Cookies and Tracking Technologies: Small data files placed on your device to remember preferences, analyze traffic, and customize content.
  
  
• Aggregated and Anonymous Data: We compile data in a way that does not identify individual users, allowing us to analyze trends and user behavior collectively.
  
  

3. Purpose of Data Collection and Analytics

The data we collect is used to:

• Monitor and analyze website performance and usage to improve site functionality and content relevance.
  
  
• Understand visitor behavior to enhance user experience and optimize navigation.
  
  
• Tailor educational materials, campaigns, and outreach efforts based on user engagement and feedback.
  
  
• Detect and prevent fraudulent activity or security threats to safeguard our users and website.
  
  
• Comply with legal obligations and reporting requirements.
  
  

4. Tools and Third-Party Services

We use trusted third-party analytics services such as Google Analytics, Microsoft Clarity, or similar platforms to collect and process data. These services use cookies and other tracking technologies to gather information about website usage.

Note: These third-party providers have their own privacy policies, which we encourage you to review.

5. Data Sharing and Confidentiality

We do not sell, rent, or share your personal data with third parties for marketing purposes. Data shared with third-party analytics providers is used solely for the purposes outlined above and is handled under strict confidentiality agreements.

6. Control and Opt-Out Options

You have control over your data and may:

• Manage or disable cookies through your browser settings.
  
  
• Use opt-out features provided by third-party analytics services to limit tracking.
  
  
• Contact us for assistance or questions about your data preferences.
  
  

Please note that disabling cookies or tracking may affect the functionality and personalized experience of our website.

7. Data Security

We employ industry-standard technical and organizational measures to protect your data from unauthorized access, loss, or misuse. While no online system is completely secure, we continually review and enhance our security practices.

8. Changes to This Disclosure

We may update this Data & Analytics Disclosure periodically to reflect changes in technology, legal requirements, or our practices. We encourage you to review this page regularly for the latest information.

9. Contact Us

If you have any questions, concerns, or requests related to data collection, analytics, or privacy practices, please contact:

The Liver Awareness Foundation
Email: info@liverawareness.org