Privacy Policy

Last updated: May 2025

At The Liver Awareness Foundation (“LAF”, “we”, “our”, or “us”), your privacy and trust are paramount. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, use our services, or engage with us in any capacity.

Please read this policy carefully to understand what information we collect, why we collect it, and how you can manage your privacy choices.

1. Information We Collect

We collect information that you voluntarily provide to us when you interact with our website or services, including:

• Personal Identification Information: such as your name, email address, phone number, and mailing address when you register for newsletters, participate in surveys, join events, or communicate with us.
  
  
• Health Information: Any health-related information you share with us through forms, stories, or support requests, handled with utmost confidentiality.
  
  
• Usage Data: Information about how you use our website, such as IP address, browser type, pages visited, time spent, and interaction data collected through cookies and similar technologies to improve your experience.
  
  

2. How We Use Your Information

Your personal information helps us to:

• Provide, operate, and maintain our website and services effectively.
  
  
• Respond to your inquiries and provide support tailored to your needs.
  
  
• Send newsletters, updates, event invitations, and educational content you opt-in for.
  
  
• Improve our programs and services by analyzing user interactions and feedback.
  
  
• Comply with legal obligations and protect the rights, property, or safety of LAF, our users, and others.
  
  

We never sell or rent your personal information to third parties for marketing purposes.

3. How We Share Your Information

We may share your information only in the following limited circumstances:

• With Service Providers: Trusted partners who perform services on our behalf (e.g., website hosting, email distribution, data analysis) are obligated to keep your data confidential and secure.
  
  
• Legal Compliance: When required by law, regulation, or legal process, or to protect our rights and property.
  
  
• With Your Consent: When you expressly agree to share information for specific purposes.
  
  

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your user experience, understand usage patterns, and provide personalized content.

You can control cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

5. Your Privacy Rights

Depending on your location, you may have the right to:

• Access, update, or delete your personal data.
  
  
• Withdraw consent where processing is based on your consent.
  
  
• Object to or restrict certain processing of your data.
  
  
• Request a copy of your personal information in a portable format.
  
  
• Lodge a complaint with a relevant data protection authority.
  
  

To exercise these rights, please contact us using the details below.

6. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.

While no online system is completely secure, we are committed to safeguarding your data and will notify you promptly if any security breach occurs that affects your information.

7. Children’s Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children without parental consent.

If we learn that we have inadvertently collected information from a child under 16, we will take immediate steps to delete such data.

8. International Users

If you are accessing our website from outside Canada, please be aware that your information may be transferred to, stored, and processed in Canada or other countries where we or our service providers operate. By using our services, you consent to this transfer.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or services. We encourage you to review this page regularly.

We will notify you of significant changes by posting a prominent notice on our website or sending you an email if you are subscribed.

10. Contact Us

If you have any questions, concerns, or requests regarding your privacy or this policy, please contact us at:

The Liver Awareness Foundation
2 Bloor Street East, Suite 3500
Toronto, ON, M4W 1A8
Phone: (647) 641-MIND
Email: info@liverawareness.org

© 2025 The Liver Awareness Foundation. All rights reserved.